The Ethos Behind Our Wine
Chasing Ether is about capturing those moments wine can spark: unplanned joy, shared laughter, golden light, connection. Ether refers to the upper skies—the intangible, the fleeting, the divine.
Founded by winemaker Jon Berlin, this is wine made with intention—blended from vineyards across the state to tell the story of California as a whole. Crafted to inspire togetherness. This is wine about place and its people.
The Wineguy: Jon Berlin
Jon was born and raised in Johannesburg, South Africa.
1990: National Service in the South African Navy.
1991: Co-Founder and writer, Recipe Cravings, a website dedicated to food and wine, winner of the Best Website for Food & Wine by the Mail & Guardian Newspaper.
1991-1997: Fugawi Shapes, Owner and Surfboard Shaper, Cape St Francis & Cape Town, South Africa
1997-1999: Le Pommier Restaurant, Stellenbosch, South Africa.
1999-2000 - Flagstone Winery, Cape Town, South Africa.
2000 - Flowers Vineyard & Winery, Sonoma Coast, USA.
2001 - Hamilton Russell, Walker Bay, South Africa.
2001 - Flowers Vineyard & Winery, Sonoma Coast, USA.
2002 - Brokenwood, Hunter Valley, NSW, Australia.
2002 - Nga Waka Wines, Martinborough, New Zealand.
2002 - Joseph Phelps Winery, Napa Valley, USA.
2003 - Post Graduate Diploma in Viticulture & Winemaking, Lincoln University, Christchurch, New Zealand.
2004-2006 - Winemaker, Viader Winery, Napa Valley, USA.
2006-2008 - Winemaker: Bello Family, Kristine Ashe Wines, and Solis Wines, Napa Valley, USA
2005-2024 - Winemaker/GM, El Molino Winery, Napa Valley, USA.
2024-Current - Owner/Winemaker, Chasing Ether Wines, Sonoma, California, USA.
The Wineguy: Jon Berlin
Jon was born and raised in Johannesburg, South Africa.
1990: National Service in the South African Navy.
1991: Co-Founder and writer, Recipe Cravings, a website dedicated to food and wine, winner of the Best Website for Food & Wine by the Mail & Guardian Newspaper.
1991-1997: Fugawi Shapes, Owner and Surfboard Shaper, Cape St Francis & Cape Town, South Africa
1997-1999: Le Pommier Restaurant, Stellenbosch, South Africa.
1999-2000 - Flagstone Winery, Cape Town, South Africa.
2000 - Flowers Vineyard & Winery, Sonoma Coast, USA.
2001 - Hamilton Russel, Walker Bay, South Africa.
2001 - Flowers Vineyard & Winery, Sonoma Coast, USA.
2002 - Brokenwood, Hunter Valley, NSW, Australia.
2002 - Nga Waka Wines, Martinborough, New Zealand.
2002 - Joseph Phelps Winery, Napa Valley, USA.
2003 - Post Graduate Diploma in Viticulture & Winemaking, Lincoln University, Christchurch, New Zealand.
2004-2006 - Winemaker, Viader Winery, Napa Valley, USA.
2006-2008 - Winemaker: Bello Family, Kristine Ashe Wines, and Solis Wines, Napa Valley, USA
2005-2024 - Winemaker/GM, El Molino Winery, Napa Valley, USA.
2024-Current - Owner/Winemaker, Chasing Ether Wines, Sonoma, California, USA.